Harris surveys teen customers
The results of an online study released on September 12 by CTIA - The Wireless Association® in conjunction with Harris Interactive, reveal some similarities between teen wireless customers and those with disabilities.
Eighty percent of teens surveyed said their cell phone provided a sense of security while on the go. Respondents to the RERC's Survey of User Needs said that wireless technology is important to them because it enables them to *reach anyone anytime" (68%), "get emergency help" (65%),"makes me feel more secure (59%), "get directions wherever I am" (25%), and "reminds me of appointments" (19%).
As the cell phone approaches its 25th birthday on October 13, teens were asked what they would like to change about wireless products and services. Again, similar to responses to the RERC's own survey, teens' wish lists include:
* Guarantee secured data access to the user only (80 percent)
* Provide accessibility to personal health records (66 percent)
* Present opportunities to be educated anywhere in the world (66 percent)
* Bring users closer to global issues impacting teens' world (63 percent)
The full report is available at: http://www.harrisinteractive.com/News/MediaAccess/2008/HI_TeenMobileStudy_ResearchReport.pdf
See the RERC's survey reportat: http://www.wirelessrerc.org/publications/first-report-findings-of-the-survey-of-user-needs-sun